A beginner's guide to using Pinterest in business and getting traffic Free for your site 2023

                   A beginner's guide to using Pinterest in business

 

                    

           . Set up your Pinterest for business profile

        .Getting Started: Pinterest Basics

        .Reach your business goals with Pinterest

        .Why use Pinterest for business?

Pinterest is a social network where people can find inspiration and ideas for their interests and hobbies.

Each idea is represented by a Pin, an image searched for and saved by Pinterest users. Pins can also be attached once

 other websites, which is why Pinterest is so important in increasing traffic and sales.

 More importantly for businesses, pins help people find more information about the products they are looking at To buy it.

When using Pinterest for business, you should always include a link to your website with each pin – this could be a blog post Or an online store or company website.

When comparing Pinterest to Instagram, the ability to easily add links is what sets Pinterest apart from Instagram As a powerful marketing strategy.

  Adding links to pins makes it much easier for a Pinterest user to find out more about the pin that caught their eye, and potentially To continue making a purchase.

  Pinterest generates 3.8 times more sales than other platforms, and 87% of Pinners have purchased a product because of Pinterest.

  But with 200 million monthly users, Pinterest may not be a social media powerhouse if you compare it to the masses.

Facebook and Instagram. This is why it's important to take a look at who is using Pinterest, and whether this group

Match the target audience for your business!

       

   .  Let's start by taking a closer look at the Pinterest audience:

 Half of all US millennials use Pinterest each month, and of its global audience, 66% are female between the ages of 25 and 54.

The biggest areas of interest on Pinterest range from fashion, food, cars, interiors and travel, so there are touchpoints for a wide variety of users.

When it comes to purchasing power, a recent Pinterest survey found that 93% of Pinners use Pinterest to plan purchases, and 40% of Pinners have a household income of $100,000.

For purchases, 40% of Pinners have a household income of US$100,000.

 For businesses, this represents a large number of users who are ready, willing, and able to spend based on what they discover on Pinterest.

If your target audience is on Pinterest and you don't leverage it as part of your business strategy, you may miss out on the opportunity to reach potential new customers every time they log in!

         Set up your Pinterest for business profile 

   eady to start installation? We'll walk you through all the steps to set up your Business for Pinterest profile!

      1: How to create a Pinterest profile for business

    

      If you've already set up a Pinterest profile, skip to Step 2 to learn how to convert your personal account to a business profile.

If you have a personal profile, you need to log out of it before you can create a new account. To do this from an application

Pinterest For desktop, click on the three dots in the upper right corner of the screen and select “Sign Out.”

Next, go to Business for Pinterest and click “Join as a Business.”

Fill in details about your business and the person who will manage the account. Once this is complete, simply read and accept Pinterest's Terms of Service and click Create Account.

Click Create Account.

       2 How to turn your personal account into a Pinterest profile for business

If you already have a personal account and want to move to a Business for Pinterest account, making the switch is easy! First, log in to your profile.

Next, click the third dots icon in the upper right corner of your screen and select “Upgrade your account.” You can also follow this link to convert your Pinterest for Business account to a Pinterest for Business account

You'll need to fill out information about your business and who will manage your account, and once you're done with the form, simply click Done.

  Once you are done with these steps, you will now see all the profile features in Business for Pinterest like Pinterest

Pinterest Ads and Analytics! 

       Link your Pinterest account to your next account

Did you know that Later is now an official Pinterest Marketing Partner? This means you can manage and schedule all your Pinterest posts through the Later app!

Setting up your Pinterest scheduling with Later can help save time, and keep your visual content looking fresh

Once you connect your Pinterest account, you can start scheduling, measuring, and optimizing your pins! 

     Here's how to link your Pinterest account to the next platform:  

Select Pinterest and enter your login information to complete the connection.

Note: If you have multiple groups in your account later, make sure you're in the correct group before linking your Pinterest account!

 Once you're in the correct group, click the + icon at the top of your calendar.

Then you need to select "Pinterest" from the list of options. If you're not already signed in to Pinterest, it may ask you to sign in first before linking your profile.

And that's it! Two simple steps and you can start scheduling your brand pins and publishing them automatically on Pinterest 

           Getting started with Pinterest for business: The basics 

 Anyone who dabbles in Pinterest will know that it's highly addictive! You can go from pinning a photo of a dreamy villa in Tuscany to organizing a trip

A 3-week trip to Italy, complete with packing tricks, clothing plans, eating guides, and cheat sheets in Italian.

Pinterest's winning formula for getting users to spend hours on the app comes down to four main features: search, feed, pins, and boards on Pinterest.

We'll talk about each one individually so you can get your bearings on the platform and start creating some great content that works for you!

Pinterest Search Instead of thinking of Pinterest as a social network, think of it as an image search engine.

For example, a Pinterest user can search for “black leather sandals” and thousands of pins from fashion brands and retailers will appear.

Online retail, influencers, fashion magazines and other Pinterest users.

If you own a shoe brand, you'll want to make sure your images show up in this search.

                We'll talk more about how to do this in the section

“Write search-friendly captions for your Pins” in this post. But for Pinterest users, the search function is the first step to finding more information about your interests and products

Which you are looking to buy. 

Similar to Google search, once a user types a search term into the search bar, Pinterest delivers the best results for that word

Main. However, you don't need to "jump to next page" like Google search results do - instead, keep scrolling until you run out of relevant pins.

Pinterest will also help narrow your search by adding suggested keywords and topic areas at the top of the search results.

For our example of “black leather sandals,” suggested topics were “summer,” “high heels,” and “flats.”

All you have to do is click on the suggestion that suits you, and the results will be updated to include that search term. 

         Pinterest Feed: Home, Explore, and Following

 Pinterest is all about finding new inspiration on topics that interest you. That's why Pinterest created three feeds you can use to browse pins and find the inspiration you're looking for! 

           No. 1: Main conclusion

First, the bottom line "home". The Pinterest home feed is a collection of pins saved by people

And the topics and boards you choose to follow. Your Pinterest home feed also includes pins inspired by your boards or recent activity to help you find similar pins you might like.

To help you find similar pins you might like.

Your home feed is also fully customized according to your current tastes and behaviours. This means that the more time you spend installing accounts

New and followed, your main feed will be shown. It will be full of content specifically tailored to you and your interests!

Simply click the Home button in the navigation bar at the top of the screen from Pinterest for desktop, or the P icon in the bottom left corner of the Pinterest app.

       2 # : The Explore Feed

  Similar to the Explore page on Instagram, this page is where Pinterest users get inspired by trending topics and the most popular pins on Pinterest.

Simply tap the compass icon at the bottom of the app screen, or in the top right corner of the desktop version.

Since Explore Feed is all about showcasing new trends on Pinterest, Pin results change regularly and are meant to have people coming back regularly to see what's new on the platform.

      #3: The following conclusion

    You can also "follow" accounts, topics, and boards on Pinterest. To see new posts from accounts you follow, what

Simply click on the “Following” tab in the navigation bar at the top of the desktop version of Pinterest, or on the “Following” icon at the bottom of the app.

This page also appears in chronological order so you can keep up with any new posts by the accounts and boards you follow.

           Councils

  Pinterest boards are where you save your pins. As a brand or company, have a set of boards to organize and categorize pins

Your own posts so your followers can easily search, find and follow boards that interest them.

For example, if you're a travel company, you might want to create boards for the main destination you serve, or dedicate a board to travel itineraries only.

Being able to create these “topic areas” with your boards is a really easy way to help your audience find the information they want, and encourage them to browse your other boards for more information. 

          Pins

The world of Pinterest revolves around high-quality images called Pins. You can create a Pin without linking to a website, but it is highly recommended that you link back to your website if you are using Pinterest for Business Linking back to your website if you are using Pinterest for Business

Each Pin can link back to the website it was obtained from, such as an online store, magazine, blog, or company website. For this reason, having eye-catching pins with helpful captions is the best way to generate a strong following for your business on Pinterest!

It's also important to collect and save pins from other users on Pinterest and the websites you browse to build a strong media library on Pinterest.

Not only will this help your followers and viewers find more Pins that interest them, but it's a way to showcase your work as an authority in your sector, and in turn, become a source of inspiration and information!

         Here's how to start posting pins on Pinterest:

        #1: Save a pin you found on Pinterest

To collect and save all the Pins you find interesting on Pinterest, simply follow these steps:

Hover your mouse over the pin you want to save. You can also tap a Pin if you want to see more details, such as the caption and related pins

Click the down arrow to open a menu listing all your boards (for more information about creating and managing your boards, go to this section

              - “Create a beautiful Pinterest aesthetic” (.

Choose the board you want to save the pin to, and you're done!

          #2: Create a pin from an image you found on the web

If you're browsing the internet and notice an image you want to save to your Pinterest board, here's how to do it:

Get started by downloading the Pinterest browser button. This Pinterest browser button helps you easily create pins from images you find on the web.

When you find an image you want to save as a pin, click the browser button (letter P) in the browser toolbar. Or you can press

"Pin" button that pops up over photos when you hover over them.

Once you select the "Install" button, a list of images from the website will appear. From this list, select the image you would like to create a Pin from

List the images and click Save. Add or edit the description and then choose the panel you want to save to.

It's important to note that your customers can actually save images from your website to Pinterest too!

        #3: Create a pin using a photo saved on your computer

To create a Pin from photos on your computer, follow these steps:

  1 Click + in the upper right corner of Pinterest and click Upload Pin

2. Select “Choose Image” and find the file on your computer

3. Choose a PIN plate and add a description

4. Click Save

If you've linked your Pinterest account to Later, you can schedule posts to automatically pin to your profile!

     Here's how to schedule your pins:

From your calendar page, select your Pinterest profile.

Drag and drop an image from your media library into your content calendar to schedule it for a date and time of your choice.

IMPORTANT: Your board settings must be set to "General" in order to schedule a Pin in that board. When scheduling your Pin, you can search your boards by name, or simply scroll through your list of boards

Crop your photo, insert your caption, and add a link. Finally, set the exact time if necessary, and press Save to schedule your Pin! 

    Haven't registered yet? what are you waiting for! Start managing and scheduling your pins now:

Reach your business goals with Pinterest

Ready to start building your business and reaching your target audience using Pinterest?

We bet you are! To help you get started, we've created a list of 9 tips you can use to grow your account and start making sales on Pinterest!

        Let's get started!

     #1: Make your website “pinnable” using the save button

Adding a Pinterest “Save” button to your website is one of the best and easiest ways to get your business discovered on Pinterest!

If a customer is browsing your website and sees a photo of something they like, they can hit the save button and add it to their Pinterest account or boards, which means more people can find your products on Pinterest.

Before October 2017, the Save button was called the It Pin button, but the functionality is exactly the same. A button appears on your website, or above an image on your site when a user hovers over it, so they can easily pin that image to Pinterest without leaving your brand's website.

For more information on how to get set up with the Save button for your website, or to create your own, Pinterest has a how-to guide here.

     

   #2: Enable Rich Pins for your Business for Pinterest account

Rich Pins add extra details to pins from your website. Currently, there are four types of Rich Pins you can start using: Product, Article, App, and Recipe.

Product Pins: For any online retailer, having product pins makes it easier for your customers to shop through Pinterest.

Pin Rich for a product includes real-time pricing, availability, and information about where to buy your product.

Recipe Pins: Rich recipe pins are perfect if your business is in food or cooking. He will give

Pin a Recipe Glimpse your recipe's ingredients, cooking time and serving size, all in one post!

Article Pins: For online publishers and bloggers, Rich Pins can help your followers

To save and share your articles and publications that interest them easily. Each pin highlights the headline article

The author and story description are below the pin image.

App Pins: These pins are great if you have an app for your business and want to reach out

New audiences on Pinterest. Pin App shows an "Install button" so users can download your app without...

Leave Pinterest

   

: App Pins are only compatible with iOS apps.

If you want to add Rich Pins to your Business for Pinterest profile, you can follow the steps at

Pinterest here. Creating Pins Rich requires a bit of technical work, so you may need to contact the developers of your website or your website hosting platform to get everything up and running.

        #3: Create beautiful pins to boost engagement

Just like on Instagram, having high-quality images is important if you want to grow on Pinterest.

Here are some top tips for creating beautiful Pins your viewers will want to save and share:

Use high-quality images: Make sure they are sharp, focused, well-composed, showcase your product properly, and align with your brand aesthetic.

Use vertical shots: Since 80% of people on Pinterest use the mobile app, longer images perform better because they fill more of the screen as the user scrolls down through the Explore page. Maximum aspect ratio

This will greatly improve your participation rates.

The height for Pins is 1:2.8 so getting creative with the length of your images can make a difference

Create Pins with Multiple Images: If you're skilled in Photoshop, you can edit multiple images together to create one long Pin. However, we suggest you keep it to less than four images for clarity.